Fliggy strengthens its relationship with Choose Paris…

The online travel platform and wholly owned subsidiary of Alibaba Group announced that it has signed a letter of intent with Choose Paris Region, a business growth and destination agency in the Paris region, to deepen cooperation in digital marketing and customer service.

At a signing ceremony in Hangzhou, the two companies jointly announced the launch of the Fliggy x Paris region pass and online Chinese customer service center.

As China's outbound tourism rapidly recovers, the 'Fliggy x Paris Regional Pass', which provides admission to the city's top attractions, will soon be available for purchase on Fliggy.

When consumers order a Fliggy x Paris Region Pass on the platform, they will receive a physical card and hand-drawn map showing top attractions with creative travel hacks at selected stores at Paris Charles de Gaulle Airport or downtown. You will be able to redeem it.

An online Chinese customer service center has also been opened to provide 24/7 customer support to Chinese tourists in France.

The companies will further explore the use of technologies such as AR and live streaming to create immersive experiences around museums and art venues.

“We wanted to launch a city pass with the Choose Paris region so that Chinese tourists can experience the beauty and unparalleled charm of this region,” said Dangxing Chu, Fliggy's head of international vacation business. Stated. This will now become a reality. ”

Travel between China and France is on the rise, with orders for visa services to France so far this year more than seven times higher than the same period last year, according to Fliggy data.

Meanwhile, China's Ministry of Foreign Affairs recently announced that French ordinary passport holders will be able to conduct business and travel in China without a visa for up to 15 days from December 2023 to November 2024.

“Chinese tourists now prefer self-guided tours to group tours when traveling to Paris,” said Christophe Ducroux, regional deputy managing director of Choose Paris.

“We believe that creating the best visitor experience is our main goal. We aim to help our visitors gain a deeper understanding of the city of Paris and the Parisian way of life. I am.

“Paris will host the Summer Olympics and the 150th anniversary of Impression in 2024, and we hope to provide Chinese tourists with better services and travel experiences through joint efforts at this exciting moment.”

Zhuoran Zhuang, CEO of Fliggy, added: “The Paris region, home to France's deep history and rich culture, has long been a must-see destination for Chinese travelers.

“Through this collaboration, we will be able to combine Fliggy's ecosystem and innovation with the rich travel resources of the Choose Paris region to better showcase the uniqueness of our beautiful city and create more exciting travel experiences, as well as the Sino-French culture. We can contribute to a bright future for tourism.”

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