New data from Amadeus reveals surge in travel…


Six months before the 2024 Olympics in Paris, Amadeus announced that the number of searches for flights to France for the dates immediately before and after the Olympics (July 23 to August 15, 2024) increased. It has already been revealed that the number has increased by 25% compared to the same period. last year.

Amadeus Intelligence data highlights three key trends that will play a pivotal role in shaping the French travel landscape in the coming months.

This insight provides an opportunity for companies to increase market share and capitalize on sports fan enthusiasm this summer.

It found that the top five countries people are searching for flights to France are the US, UK, Brazil, Spain and Canada.

With most of the Olympics being held in Paris, air demand to the French capital has soared, increasing by 33% year-on-year.

Germans are at the top of the leaderboard when it comes to traveling to the French capital. In 2024, searches for Germany to Paris for travel dates between July 23 and August 15 increased by 144% compared to the same dates last year.

Meanwhile, searches for Paris from the US increased by 72% over the same period, with the UK (60%) and Brazil (50%) ranking third and fourth in terms of year-over-year growth.

Other parts of Europe and the Americas also saw a spike in interest in flights to Paris, with searches increasing by 34% and 29% respectively.

Finally, searches from Asia Pacific increased by 15%, and flights from MENA increased by 10%.

Domestic travelers increased flights to Paris from other parts of France by 54%.

The data reveals that Paris is not the only city benefiting from Olympic tourism. It also attracted great interest in other parts of France.

In particular, searches for flights to Marseille, Lyon and Lille, where various competitions are held, are also increasing.

The northern town of Lille, which hosts basketball and handball matches, has seen a 100% increase in searches for international and domestic flights.

The city saw the highest growth from the US (118%) and Germany (111%), with soccer host Lyon seeing a surge in domestic searches for the destination, up 70%. Internationally, we're seeing a 19% increase.

What Marseille has seen A steady 13% increase both domestically and overseas.

Despite increased interest in travel, the average length of stay remains at seven days.

Travelers planning a trip to France saw their search lead times reduced by an average of 3.5 days compared to 2023.

This shows that the excitement surrounding the 2024 Olympics in Paris is prompting quick decision-making among sports enthusiasts.

This data confirms that while interest is growing, traditional week-long stays remain the preferred option for most visitors.

Naturally, travelers coming from further afield are more likely to stay longer. Brazilians are more likely to stay for an average of 9 days, while people from Asia Pacific are more likely to stay for an average of 12 days.

Insights shared by Amadeus in the run-up to the 2024 Olympics in Paris reveal a “dynamic tapestry of opportunities and trends” for travel marketers.

As sports enthusiasts eagerly await this spectacle, travel marketers can leverage these patterns to design flexible, targeted strategies to ensure they navigate the evolving landscape and save their travels to France. can meet the diverse tastes of people.

Beyond Paris, Lille, Lyon and Marseille, regional travel marketers are encouraged to develop destination-focused campaigns, showcase unique experiences and attractions, and collaborate with local businesses to create new experiences for sports travelers. You have the opportunity to create a compelling story.

In particular, campaigns that focus on German, American, British, Brazilian, and, of course, French tourists are likely to be most effective.

Finally, despite the increased interest, the traditional week-long stay remains the preferred option for most travelers. The most successful travel marketers design marketing materials and packaging.

The company said that upcoming trips “promise not only increased travel but also expeditions full of strategic possibilities and the potential for unforgettable experiences for those ready to embrace the Olympic spirit.” Ta.

Data source: These data points are based on research by Amadeus' data science team. Data comes from custom search datasets, Amadeus Master Pricer, and Amadeus Agency Insights. Amadeus Air Search Travel Data is the travel industry's most complete aviation data suite, containing shopping transactions executed by more than 2,500 of his customers, including the world's top travel agencies. It consists of consolidated data generated by daily transactions.



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