“Paris wasn't once an Instagram playground, but then Emily in Paris came along.”


“We're seeing more and more young tourists, especially Americans,” said Lou Chatelena, social media manager at Bar Le Piano Vache, a five-minute walk from Emily's apartment. “But we still have our base customers, so it's great to have them in the mix.”

With the Pantheon just around the corner, Chatelena is used to seeing large numbers of tourists in the area and doesn't mind the crowds. But many of her friends don't.

“Many Parisians I know don't like how their city is portrayed. emily in paris, they feel it's too idealistic,” she says. “It's true that when friends from San Francisco visited (inspired by this series), they thought Paris was still beautiful, but it wasn't as perfect as it was portrayed. I realized that I wasn't as kind as I had come across. emily in parisThe roads were dirtier and there was a lot of poverty that you don't see on TV. ”

Any production this widely viewed (the first season was watched by an estimated 58 million households) is bound to be polarizing. But apart from injured American expatriates and happy, profitable business owners, do Parisians really care as much as the graffiti suggests? I broached the issue in my French office and was surprised to find that no one else there really noticed or cared. Emily in Paris.

“To be honest, it's kind of cute to see so many tourists,” says Louise*, who lives near Plaza de Estrappado. “They look adorable in their little berets. I just hope Paris doesn't disappoint them.”

*Some names have been changed at the request of interviewees.





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