Lagardère Travel Retail opens its first 5 official Paris 2024 Olympic Games stores: Moody Davitt Report


France. Lagardère Travel Retail has opened five official Paris 2024 Olympic Games merchandise boutiques in French train stations and airports.

This store opening is part of an exclusive agreement with the Olympic Organizing Committee (OCOG) for the operation of official Paris 2024 stores in travel retail.

Lagardère Travel Retail's Paris 2024 Olympic Stores are currently open with five independent travel stores, with two more scheduled to open

Seven boutiques are planned, with five already open at Lyon-Saint-Exupéry Airport and Paris Gare du Gare, Gare du Nord, Châtelet-les-Hales RER station and Gare Montparnasse.

The remaining two boutiques are located on the Eiffel Tower and the Gare de l'Est promenade.

Lagardère Travel Retail Paris Olympic 2024 store located in Gare du Nord, one of the busiest train stations in Paris

These stores offer travelers a wide range of official merchandise, allowing them to wear Paris 2024 items upon arrival and purchase unique souvenirs upon departure from France.

Items for sale include fashion apparel for men, women and children, such as T-shirts, sweaters and caps, as well as souvenir items such as stuffed animals, mugs, water bottles, travel bags and pillows.

Some of the products sold at Lagardère Travel Retail's Official Olympic Store (top) and product display inside the Relay Store (bottom)

In addition to the official boutiques, 200 Relay shops, strategically located at train, metro stations and airports in cities hosting the Olympic Games, will offer a wide range of Paris 2024 licensed products.

In addition to selling Paris 2024 products, Lagardère Travel Retail will also be introducing the Olympic Games through its own activities with partner brands Visa and Coca-Cola (both official Olympic partners), and will encourage travelers to participate in the Olympics. He said he would give them a chance to win tickets.

In this way, the retailer said, Relay “reaffirmed its commitment to offering travelers more than just products to turn travel into a fun and personal experience.”

Lagardère Travel Retail said: “This exclusive agreement with OCOG strengthens Lagardère Travel Retail's commitment to its customers by offering local souvenirs at the heart of current events and fulfills traveller's demands. “This confirms Relay's ambition to be one step ahead of the rest.” ✈



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