Let's go beyond Paris!This is Europe's most searched summer destination


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Every great vacation starts with finding the perfect destination. And that's exactly what hundreds of millions of people around the world are doing as we speak.

And what better way to find your next place worth visiting than by scrolling through TikTok, a platform full of dreamy landscapes and “must-see” lists that inspire even the most determined traveler? There's no way.

Woman on Montjuic hill, Barcelona, ​​SpainWoman on Montjuic hill, Barcelona, ​​Spain

That's why the digital marketing experts at Upbeat Agency spent more than a year on a quest to discover TikTok's favorite destinations by analyzing viewing data. As a result, he found one country in Europe that clearly outperformed others. spoiler alert – It wasn't Paris.

So what are the most searched summer destinations on this platform, and are they actually worth visiting?

Barcelona has it all!

As you may have already guessed, Europe's most searched hotspot is none other than Barcelona, ​​a city known for its colorful buildings, great atmosphere, and the simple fact that it has it all.

view of barcelonaview of barcelona

Let's start with the obvious. The sights and architecture here are truly iconic.

Sagrada Familia, Park Güell, Casa Batlló, La Pedrera, Gothic Quarter, and Montjuïc are all some of the most easily recognizable tourist attractions not just in Europe but around the world (and if you're one of the hundreds of millions of people , if you search for Barcelona attractions on TikTok, these are probably the first landmarks that pop up).

Park GuellPark Guell

But beyond that, Barcelona is also the ultimate summer hub.

Beaches such as Barceloneta, Bogatell and Ocata grace the city's 4 km (2.5 miles) long coastline, making it the perfect place to soak up the bright Spanish sun.

If that's not enough to make you pack your bags, just think about the incredible dining scene here. Whether you're eating at Sink He Sentits or Can He Cleretes or just wandering around the Boqueria market, you're sure to fall in love. Enjoy Catalan cuisine.

People buying food at La Boqueria market in Barcelona, ​​SpainPeople buying food at La Boqueria market in Barcelona, ​​Spain

As night falls, an iconic club scene awaits to be explored, with world-famous venues such as Razmatazz and Opium.

Not as expensive as I thought

When most people think about traveling to Barcelona, ​​they immediately go to expensive restaurants and $700-a-night hotels, and quickly end up hating the experience.

While it's true that a luxury trip to the heart of Catalonia is always possible, the reality is that you can make the experience as expensive or as budget-friendly as you want.

People sunbathing on the beach in BarcelonaPeople sunbathing on the beach in Barcelona

Anecdotal evidence suggests that most travelers who can afford it can get by on about $100, which is a steal considering the sights, atmosphere, and culture you get in return.

Hostels start at just $20 a night, simple meals are around $6-7 per person, and considering you're staying in one of the most walkable cities in the world, transportation doesn't cost much. which one.

That being said, the average visitor is probably looking at closer to $250. It's not cheap, but it's not too outrageous either.

View of Port Vell from the top of the Columbus Monument, Barcelona, ​​Catalonia, SpainView of Port Vell from the top of the Columbus Monument, Barcelona, ​​Catalonia, Spain

Even if you've already been to Barcelona, ​​there's always something new to discover

The thing about Barcelona is that even if you've already seen the world-famous places we talked about before, there are so many new and exciting places popping up in the city every month that you'll never know what to see or do. It means it's never-ending. .

Over the past few years, an incredible number of new restaurants have opened in the city, including Âme, Kintsugi, Público, Mae, and XeiXa.

Woman eating paella in SpainWoman eating paella in Spain

The same goes for hotels.

For those looking for a new place to stay, Antiga Casa Buenavista, Via Sants, Arcelon and Practic Essence are the perfect choices. However, be aware that these are not the most budget-friendly options.

rest of top 10

There's no denying the fact that Barcelona is a great destination overall, but it might not be on everyone's itinerary this year. So if you're still lacking inspiration, take a look at the rest of the top 10 cities. Upbeat Agency rankings may be helpful.

london, united kingdomlondon, united kingdom
  1. london, united kingdom
  2. Paris, France
  3. istanbul, Türkiye
  4. madrid, spain
  5. berlin, germany
  6. ankara, Türkiye
  7. Milan, Italy
  8. hamburg, germany
  9. manchester, england

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This article originally appeared on TravelOffPath.com

The opinions expressed here are those of the author alone and not of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved, or otherwise endorsed by any organization included in the post.





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